Fortnum & Mason store opens at Hong Kong International Airport
Fortnum & Mason, an upmarket department store from the UK, has partnered with Lagardère Travel Retail to open its first travel retail location in Asia in the East Hall luxury zone at Hong Kong International Airport.
The 46 square metre store offers a wide assortment of the brand’s most in-demand teas, biscuit, chocolates, tea accessories, and gift boxes. Fortnum’s legendary seasonal Christmas collection is now available in store as well.
The elegant design uses Fortnum & Mason’s signature colour, Eau de Nil, as the base tone and combines traditional materials including oak timber and marble with contemporary touches.
The store highlights the Royal Warrants which represent Fortnum & Mason’s long and close relationship with the British royal family.
Part of the space is dedicated to a bespoke fixture inspired by the ‘Royal Blend Teacup’, the story of which symbolises the brand’s authentic British culinary culture and its prominent position in the fine food & drink retail industry.
Tom Athron, CEO of Fortnum & Mason, said: “I am particularly excited by this expansion of Fortnum & Mason’s Hong Kong presence through the addition of our first travel retail boutique in Asia which will be a wonderful addition to our flagship international store in the city.
“We already serve many sophisticated local consumers in Hong Kong and mainland China, and our experience from operating and engaging our customers at our store in London Heathrow Airport’s Terminal 5 gives us great confidence in our first Travel Retail Boutique outside the UK at Hong Kong International Airport.
“It will help ensure our international customers can experience the same moments of joy when they travel around the world, and not just when they visit Piccadilly.”
Eudes Fabre, CEO – North Asia at Lagardère Travel Retail, commented: “The enticing product offer, eye-catching design and expert service are a great complement to the exceptional luxury line-up in HKIA’s East Hall and will delight travellers looking for a distinguished gift or an indulgent treat.”