DXB launches new food, beverage and retail ordering service
Dubai International Airport (DXB) today launched the region’s first mobile F&B and retail ordering service without the need to download an app.
From today, all hungry passengers have to do is reach for their mobile to order food and drinks from DXB’s F&B outlets and have it delivered directly to them.
And the ability to order shopping from DXB’s duty free stores makes it slightly different to other apps on the market.
According to the airport, DXB&more is a regional first mobile food, beverage and retail ordering service that provides a “smooth, convenient alternative to shopping, dining in or waiting for an order to go, without the need to download an app”.
Airport guests travelling from DXB’s Terminal 3, B and C gates, can access the new proposition via the WOW-fi landing page, QR codes around the airport or DXBmore.com.
Once online, the process is simple and menus from DXB’s favourite restaurants and a great variety of duty free shopping – including perfumes, beauty and technology – is available to browse and order.
Guests then have two options when finalising their purchase, to have it delivered directly to their gate or lounge, or to collect it themselves from the outlet.
Dubai Airports’ executive vice president for commercial, Eugene Barry, says: “We are always looking at ways to positively improve the experience our guests have at DXB, whether through the introduction of new retail and restaurant offerings, or through services and experiences like DXB&more.
“Over the past year we have spent time thinking about the future of travel, the type of journey our guests will want going forward and how the travel retail environment needs to adapt to cater for these changes.
“By introducing DXB&more to Dubai International, we are presenting our guests with a convenient and almost contactless way of enjoying their time in the airport.
“For busy travellers short on time, families who prefer to stay in one place or guests of the many airport lounges, DXB&more means they can shop in duty free or have something to eat from their favourite restaurant, without having to go too far.”
Ambitions for the growth of DXB&more will see the platform develop into an all-encompassing digital DXB experience, bringing together digital entertainment partners, more shopping and live experiences to guests already in the airport and those who are due to travel.
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