Plaza Premium boosts hospitality offering with marhaba partnership

Plaza Premium Group and marbaba have formed a strategic partnership to enhance their offering of airport lounges and meet and greet services around the world.

The partnership will see both companies expand market presence by consolidating service distribution and customer engagement through integrated cross-selling capabilities.

It will initially cover major airports in strategic markets across Asia, the Middle East and Europe, with both companies committed to expanding their co-operation in the future with plans to make joint investments in services and facilities.

Plaza Premium Group’s chief commercial officer, Bora Isbulan, enthused: “This strategic alliance brings together the best of two industry leaders in airport hospitality in terms of expertise, talents and service network.

“While the travel industry is currently evolving rapidly, our collaboration is especially crucial now when the industry must unite to achieve operational efficiency, consolidation of resources, optimisation of distribution and ultimately, offering a better experience for global travellers.”

Marhaba Global’s head, Shahab Al Awadhi, said: “We are thrilled to join forces with Plaza Premium Group to offer travellers more value and a broader range of options to improve their travel experience at a time when quality and safe hospitality services play an increasingly important role at airports globally.

“We are both committed to delivering world-class services to help travellers make the most out of their airport journey.

“This strategic partnership will enable us to significantly enhance our offering and expand our footprint, while leveraging experience and synergies. We look forward to a fruitful collaboration across our global network.”