New Point stores to open at Bangkok’s Suvarnabuhmi Airport
SSP Group is to open seven new Point stores at Bangkok Suvarnabhumi Airport, offering passengers a range of food options en route to their departure gates.
Six of the new stores are compact units, while a larger unit will also serve as a kitchen to serve the other outlets. All will be located across various airside locations in the international terminal.
Reflecting the varying passenger demographic of each concourse, the food-led offer will include a mix of Western staples such as sandwiches and pastries, and Asian favourites.
Capitalising on what the company claims it is expertise in F&B, food items will be freshly prepared on site, rather than being supplied pre-packaged. The stores will also sell branded confectionery and bean-to-cup coffees.
The Point brand was originally developed in 2006 in Norway specifically for the travel market.
According to SSP, since then the look and feel has been updated to fit the local market and features fresh colours and contemporary cement finishes, moving on the Scandinavian aesthetic for global markets.
Commenting on the openings, Jonathan Robinson, CEO SSP Asia Pacific said: “Our experience, supported by the findings of our latest customer survey, shows that convenience matters more than ever to airport passengers.
“These new Point outlets will offer passengers travelling through Suvarnabhumi a selection of great quality, delicious meals and snacks to enjoy at the departure gate or take onto their flight.”