New China Duty Free Group partnership for The Design Solution

The Design Solution is to work with the China Duty Free Group (CDFG) as the retail giant accelerates its growth in China and the extended region.

It joins a select group of retail design agency partners that will work with CDFG on a range of projects to support it in bids for new space and refurbishment of existing retail operations.

Robbie Gill, managing director of The Design Solution, enthuses: “Achieving this significant status makes us incredibly proud and we are honoured to be working with the extraordinary dynamism and future-focused thinking of China Duty Free Group.

“We share a collective vision to elevate the customer-focused experience in the new era of travel.

“Retail design has an important role to play in letting passengers know how special and welcomed they are, to celebrate their journey and to feel excited about their airport experience as a memorable highlight of their travels.”

The China Duty Free Group says: “This co-operation is a further reflection of our strategy of mutually complementary advantages and synergy between China Duty Free Group and The Design Solution.

“We hope to present aesthetics and humanity in the retail experience scene, and to bring superior luxury shopping experience to consumers, which The Design Solution is renowned for. We also expect they will bring us more wonderful designs in the future, and we look forward to deeper cooperation with them.”

The announcement follows The Design Solution’s appointment (April 2020) by Beijing Capital International Airport (BCIA) to redevelop the commercial planning and design of the international departure lounge at Beijing Capital International Airport (Terminal 3) where China Duty Free Group leads retail operations.