ENJOY THE RIDE – HARLEY-DAVIDSON ARRIVES AT MUMBAI-CHHATRAPATI SHIVAJI INTERNATIONAL AIRPORT
Harley-Davidson’s first merchandise-only showroom, Mach-1, has joined the growing list of global brands in Mumbai–Chhatrapati Shivaji International Airport’s Terminal 2.
According to the airport, the 500sq ft showroom will “give travellers an opportunity to shop for authentic Harley-Davidson merchandise while on-the-go”.
The store located at T2 departures is designed with an industrial look, open ceiling, grey walls and box compartments and will house the exclusive Harley-Davidson merchandise.
The collections display will include the brand’s riding jackets, boots, helmets, t-shirts, caps, gloves, sunglasses, sweaters and a host of other merchandise and accessories.
It claims that Mach-1, the brand’s first Alternate Retail Outlet (ARO) in the Asia-Pacific region, will be different from the other dealerships as the outlet will not display motorcycles for sale or service.
The purpose of this outlet, says Harley-Davidson, will be to give potential customers a first hand experience of the brand’s iconic merchandise.