Asia’s first Heineken World Bars open at Singapore Changi

SSP has partnered with Asia Pacific Breweries Singapore (part of The Heineken Company) to open two Heineken World Bars in Singapore Changi Airport.

The launch marks the debut of the Heineken World Bar concept in Asia.

The first World Bar can be found in Terminal 2 towards Gate E, behind the Enchanted Garden. The second outlet is located close to Gate C, beside the Water Lily Garden.

With iconography that is ‘never lost in translation’, Changi’s Heineken World Bar will allow travellers to step inside the refreshing World of Heineken and an environment which showcases the brand’s inspiring history, present relevance and confident future.

A picture wall will ensure that travellers experience an authentic and distinct sense of place during their time at the bar, and a ‘World of Heineken’ word portrait underscores the brand’s global presence, reminding visitors that no matter where in the world they drink, Heineken is brewed to the same signature recipe.

Jonathan Robinson, CEO of SSP Asia Pacific, said: “This new opening marks a significant milestone for SSP. We have a strong track record in catering to a wide international audience and we’re very proud to be bringing a western beer brand that is well-known in Asia to Changi.

“The look and freshness of the new bars is a real asset to one of the world’s most spectacular terminals, and we’re certain Changi passengers will very much enjoy this outstanding new facility.”